Burger King to Serve Up Hamburger Miles

[dbaker]

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Burger King to Serve Up Hamburger Miles

CHICAGO (Reuters) - Borrowing a concept from the airlines, Burger King Corp. (DGE.L) is rewarding its loyal Whopper fans with the fast-food version of frequent flyer miles they can cash in on the Internet.

In the first such loyalty program, the Miami-based company has launched a multi-year partnership with online auctioneer eBay Inc. (Nasdaq:EBAY - news), enabling customers to bid on compact discs, tickets and other rewards using points earned in the impulse-oriented world of burgers and fries.

[dbaker]

This seems to be the most appropriate forum for this:

Burger King to Serve Up Hamburger Miles

CHICAGO (Reuters) - Borrowing a concept from the airlines, Burger King Corp. (DGE.L) is rewarding its loyal Whopper fans with the fast-food version of frequent flyer miles they can cash in on the Internet.

In the first such loyalty program, the Miami-based company has launched a multi-year partnership with online auctioneer eBay Inc. (Nasdaq:EBAY - news), enabling customers to bid on compact discs, tickets and other rewards using points earned in the impulse-oriented world of burgers and fries.