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Old 09-10-2003, 05:41 PM   #1
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Join Date: Aug 2003
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Official Airline of Florida?

...a few years back Florida awarded AirTran the exclusive government contract to handle all legislative travel into and out of Tallahassee. Now Jeb Bush has handed out this latest prize to AirTran:


Quote:
BW5315 AUG 05,2003 2:30 PACIFIC 05:30 EASTERN


( BW)(FL-AIRTRAN-AIRWAYS)(AAI) AirTran Airways and VISIT FLORIDA Join Forces in Strategic Alliance -- Governor Jeb Bush Announces Partnership between Airline and Tourism Group

Business Editors/Travel Writers

ORLANDO, Fla.--(BUSINESS WIRE)--Aug. 5, 2003--Governor Jeb Bush announced a partnership between AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI), and VISIT FLORIDA, the state's official tourism marketing corporation.
With this partnership, AirTran Airways becomes the latest in an exclusive group of travel providers to be named a Strategic Alliance Partner of VISIT FLORIDA. The announcement was made during the keynote speech by Governor Bush at the 36th Annual Governor's Conference on Tourism held this week in Jacksonville, Fla.
"We are excited about welcoming AirTran Airways as the first Florida-based airline to come on board in this select category," said Bud Nocera, president and CEO of VISIT FLORIDA. "AirTran Airways' low fares and nonstop service from Florida to cities throughout the Northeast and Midwest are transforming Florida from a dream into a reality for vacationers of all ages."
AirTran Airways and VISIT FLORIDA have entered into a multi-year agreement that provides the carrier with exclusive advertising, marketing, public relations, promotional and sales opportunities, while also supporting the overall marketing of tourism in the state of Florida.
Terms of the agreement include co-branded advertising, logo placement in numerous VISIT FLORIDA publications and the first right of refusal of any marketing opportunities.
"AirTran Airways is pleased to join VISIT FLORIDA as a Strategic Alliance Partner as one-third of our revenue base is derived from travel to and from the state of Florida," said Kevin Healy, vice president of planning and sales. "We look forward to promoting Florida tourism to an ever-increasing number of passengers."
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