|09-28-2007, 02:43 AM||#1|
Join Date: Sep 2007
Blogger Force: The Three Step Website Optimisation Engine
Q. How to Increase Website Visitors & Sales?
Answer: We know that the search engines work as an internet gateway for the users, hence your site should be easy for search engines and spiders to find and index, but thatís not all, you also need to make it appealing for the human readers.
The fact will remain that if you want to meet your organizationís sales and marketing goals, it would take much more than an increase in traffic to your website to make it possible.
Hence there are three goals:
1. To drive visitors to your site
2. To develop content that results in a positive response from site visitors
3. To translate this association into sales
Appealing to search engine software and humans can be tricky. The software based on logic and algorithms, and humans on emotion, personal preferences and needs.
Blogger Force suggests a simple three-step process for creating meaningful website content which will not only attract and engage humans while influencing their buying trends, but also prompt search engines to give a higher ranking.
Search engine optimization (SEO) the art and science of it.
Search engines algorithms are closely guarded and evolve frequently, so that no one can crack the logic to manipulate the search results and only ethical website optimisation practices prevail on the net.
These search engine software are a little choosy about what they read, how they crawl through a site, and what they index. A culmination of art and science is required, since the website has to appeal to both logic and emotion. The theories of back linking, alt tags and meta descriptions etc forms the science, while incorporation of relevant key search phrases and using this meaningful content that educates, inspires, and elicits responses from site visitors is the art.
The three step process:
Step 1: Determine the best key phrases
Step 2: Instil key phrases in the website
Step 3: Targeting a positive response
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