07-10-2003, 12:03 AM
Join Date: Sep 2001
The software that hunts low fares
America Westís online site, like most of its rivals, used to ask prospective passengers when they wanted to travel and return a price quote accordingly. |
The method works fine if you have a specific flight and you want a price, but it was fundamentally designed to retrieve information, not analyze it
America West turned to ITA and Wertheimer, who had studied artificial intelligence at MIT, to set up its new system. Though the site already had a low-fare finder, its new version offered shoppers dozens more options and found new fare combinations that hadnít previously turned up.